Digi Blog

Michelle's report of Jellies & Jaffas demonstrates the ease of implementing a digital marketing plan. Her introduction and acknowledgment of how SOSTAC is an extension of SWAT demonstrates how SOSTAC has moved along to fit everyday business plans, which was originally why SOSTAC was created.  The report moves through the six stages of SOSTAC and shows how each stage progresses and how you can easily build a workload. When reading through this report and understanding more the process of SOSTAC it's similar to what my English teachers would say " you need to find a thread to your story". SOSTAC is easy to follow and allows you to understand if a market is saturated, what your USP is, what is your end goal and how you can follow the growth of a business through the SOSTAC narrative. Developing SOSTAC for any business would help people understand where you have come from and where you see yourself going, without having to know that knowledge through being ...

Personas Knowing your persona is very much like throwing mud against a wall and hoping it'll stick. Building your personas can feel like one of those jobs you should do but then file away never to see the light of day again. To take your marketing to the next level you have really invest in identifying your target audience and then understanding their personas, the point of a marketing persona is to provide a detailed introduction to the people who are using your product and how you'll reach them with your marketing strategy. So how do we find our Persona? Data. Invest in qualitative research and talk to your consumers, consumers want you to care, they want to feel that their purchase it more than a transaction this also builds towards repeat business. How do I know this? Because I've done it. I get my nails done at a great spot in town, the first time I went it was like no other trip, nail remover off, polish on, paid (thought it was overpriced) and left. ...

Blogging has been around since 1994 and although web sites have updated from the 20th century, the core elements of a blog remain the same "a web site which someone writes about personal opinions, activities and experiences" (Merriam Webster). People would solve problems by reading other people's blogs, but in an age where we want information fast, is vlogging taking over? A vlog, short for a video blog in its simplest form produces videos about a specific topic. In 2010 vlogging became popular as vloggers would make short informative content summarised in 3 minutes, the process of making a video then allowed for the media to have a face and the audience to develop a connection to the vlogger.  So what can vlogging do that blogging can’t? A vlogger tells and shows the story, so you have to be able to keep an audience engaged with what you're saying and how you're saying it, whether your content it niche or not you're the face of you're own channel...