From SWAT to SOSTAC

Michelle's report of Jellies & Jaffas demonstrates the ease of implementing a digital marketing plan. Her introduction and acknowledgment of how SOSTAC is an extension of SWAT demonstrates how SOSTAC has moved along to fit everyday business plans, which was originally why SOSTAC was created. 

The report moves through the six stages of SOSTAC and shows how each stage progresses and how you can easily build a workload. When reading through this report and understanding more the process of SOSTAC it's similar to what my English teachers would say " you need to find a thread to your story". SOSTAC is easy to follow and allows you to understand if a market is saturated, what your USP is, what is your end goal and how you can follow the growth of a business through the SOSTAC narrative. Developing SOSTAC for any business would help people understand where you have come from and where you see yourself going, without having to know that knowledge through being there for a long time.

From SWAT to SOSTAC.