Digi Blog

In a highly digitised world, new ideas and strategies in your digital marketing business can be a form of keeping up with the tide, but how do you know if you're doing right? According to Dave Chaffey, the 5 S's of digital marketing is a simple way to help you touch base with all elements of digital marketing and not just sales.  The 5 S' s are Sell, Serve, Speak, Save and Sizzle- simple right? I'm going to show step by step how an online fashion brand manages to ticks off all the 5 S's in digital marketing.  Sell is all about growing your sales, so what are you doing to boost your sales? do you offer a discount for your first online purchase? maybe free delivery over a certain amount like below? Any      Serve, as the popular saying goes "customers are king", so its important to know the needs and requirements of your customers and serve them accordingly (Gola, 2019). You need to be adding value and extra benefits to not only their ...

With any business, a website is a central hub of your digital presence, so if you want to know what is happening on your website Google Analytics (GA) is the tool for you. GA is a free web analytic tool offered by Google to help you analyse your website traffic (Su, 2017), it allows you to see what behaviours are happening on your website in real-time and can help manage your marketing strategy. What metrics should you measure in GA can be partly guided by your business model but in general there are some great features in GA that can help you make educated decisions. For example, by understanding the traffic on your website you can see where are people coming from, what pages get the most traffic and what are the most popular devices used. From below you can see most of the traffic on this blog happens on a Monday's, this makes sense as our classes are on these days so people will start commenting on blogs. But if this was a site selling a product we could attribute the t...